The Ambrosi Group logo is linked to the founder, Ottorino Ambrosi, and his experience during World War II as a fighter pilot in the prestigious Italian squadron "Francesco Baracca". This air force unit flew the Fiat CR.42 fighter and was based in Libya. It had previously been a cavalry unit. Thus, the fuselage of all of the fighter planes were adorned with a prancing horse. During the Second World War, the squadron served in Russia, the African continent and in many Asian countries.

Ottorino Ambrosi was one of the most distinguished members of the squadron, receiving several medals of honor for his bravery and humane treatment towards his opponents. With his tour of duty complete and as a gesture of gratitude and good luck, he was granted permission to use the "Francesco Baracca" squadron's symbol of the prancing horse for his dairy company. And yes, it does look similar to the Ferrari LOGO. In fact, Enzo Ferrari chose that LOGO to honor his hometown native Francesco Barracca, whom he admired so much.